E10: Grow Your Customer Base With Digital Accessibility with Nicole Nault
Episode Overview
In this insightful episode of Getting to the Bottom Line, host Stephanie Smith speaks with Nicole Nault, a certified digital accessibility specialist and web designer, about the crucial impact of digital accessibility on a business’s bottom line.
Nicole shares her unique perspective as someone living with a visual impairment, explaining how accessibility improvements can enhance user experience, ensure compliance with legal requirements, and open businesses to a larger, loyal customer base. With practical advice on auditing your website, understanding compliance standards, and addressing common accessibility issues, this episode is a must-listen for business owners looking to create inclusive digital spaces and boost their profitability.
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Show Notes
Stephanie Smith welcomes Nicole Nault, a web designer and certified digital accessibility specialist, to discuss the importance of making digital content accessible to all users. Nicole shares her personal experience and professional insights on how accessible websites improve user experience, ensure compliance with ADA laws, and significantly enhance a business’s bottom line. Discover actionable tips and tools to audit your website and learn why addressing accessibility is both a legal requirement and a smart business strategy.
What You’ll Learn in This Episode:
- What digital accessibility is and why it’s essential for your business.
- Key accessibility challenges and solutions for websites, digital content, and web applications.
- The legal implications of digital accessibility under the ADA and upcoming regulations.
- How digital accessibility improves user experience and expands your customer base.
- Tools and resources to start auditing and enhancing your website’s accessibility.
Key Takeaways:
- Legal Compliance: Digital accessibility is required under the ADA, with new regulations coming for small businesses in the next few years. Start now to avoid potential lawsuits.
- Market Opportunity: One in five people has a disability, representing $6 billion in annual lost revenue for inaccessible businesses. Accessible websites see up to an 80% profit increase compared to competitors.
- Practical Tools: Start with free tools like the Color Contrast Analyzer and Wave to identify common accessibility issues on your website.
- User Experience Matters: Accessibility improvements benefit all users, making websites easier to navigate and more inclusive.
- Track Your Impact: Measure your revenue, profit, and cash flow before and after implementing accessibility improvements to see the financial benefits.
Resources Mentioned:
- Color Contrast Analyzer: A free tool to check brand color contrast compliance.
- Wave Accessibility Tool: A browser extension to audit web pages for accessibility issues.
- Nicole’s Website: www.accessesigns.net
- Nicole’s LinkedIn: Nicole Nault
- Nicole’s Facebook Group: A community for discussing digital accessibility.
Final Thoughts:
Digital accessibility is more than compliance—it’s about improving user experience, building customer loyalty, and unlocking significant revenue potential. Tune in to learn actionable steps to start making your digital presence more inclusive today.
