E13: From Social Media Overwhelm to Strategy Success with Kate Gilbert
Episode Overview
In this episode of Getting to the Bottom Line, Stephanie Smith is joined by Kate Gilbert, a business coach and social media strategist known for her transformative 30-Day Sprint program. Together, they explore how effective social media strategies can impact a business’s bottom line by generating leads, increasing engagement, and building momentum.
Kate shares her insights on crafting compelling messaging, overcoming social media anxiety, and adopting efficient systems to save time. Listeners will walk away with actionable tips to streamline their social media processes, focus on long-term goals, and authentically connect with their audience.
🎥 Watch on YouTube
🎧 Listen on Buzzsprout
Show Notes
Stephanie Smith sits down with Kate Gilbert, a business coach and social media expert, to discuss how intentional social media strategies can transform your business. Kate shares practical insights from her 30-Day Sprint program, designed to help business owners overcome their social media struggles, craft effective messaging, and streamline content creation. From batching posts like laundry to leveraging curiosity for continuous improvement, Kate offers actionable advice to help you connect with your audience, save time, and achieve your business goals.
What You’ll Learn in This Episode:
- Why follower counts and likes are “vanity metrics” and what really matters.
- How to approach social media with curiosity instead of self-doubt.
- The power of small, consistent posts over “the perfect” long post.
- Why showing your face on social media may be your most valuable content.
- How batching and repurposing content can save time and energy.
Key Takeaways:
- Focus on Your Audience: Social media content should address your audience’s needs, not just showcase your business.
- Be Consistent and Curious: View social media as a long game. Test what works, and don’t be afraid to repeat your message.
- Use Systems to Save Time: Batch-create content and set up systems to avoid the overwhelm of daily posting.
- Engagement Matters More Than Likes: Prioritize content that encourages comments, shares, and saves to build meaningful connections.
- Track and Learn: Use tools like spreadsheets to identify what content resonates most with your audience.
Resources Mentioned:
- Kate Gilbert’s Website: kategilbert.com
- Content Creation Roadmap: Download Kate’s free guide for streamlining content creation and repurposing assets.
- Follow Kate on Instagram: @kategi
Final Thoughts:
Social media doesn’t have to be overwhelming or time-consuming. By implementing simple systems, crafting content with your audience in mind, and showing up consistently, you can create meaningful connections that drive your business forward. Listen now to learn how Kate’s strategies can help you master social media with ease.
