E22: How to Turn Customers into Raving Fans with Eric Dingler
Episode Overview
In this episode of Getting to the Bottom Line, Stephanie Smith talks with marketing expert Eric Dingler about his Marketing Momentum Framework—a simple, effective four-step process to help small business owners attract, convert, and retain customers. From capturing awareness to creating raving fans, Eric reveals how businesses can use practical, affordable strategies to increase revenue and cash flow through smarter marketing.
🎥 Watch on YouTube
🎧 Listen on Buzzsprout
Show Notes
Stephanie is joined by marketing strategist and global traveler Eric Dingler to unpack his Marketing Momentum Framework, a practical four-step approach that helps small business owners improve marketing results without breaking the bank.
What You’ll Learn in This Episode:
The 4 stages of the Marketing Momentum Framework
How to create awareness and drive customer consideration
The importance of capturing contact info and following up
Why raving fans are better than ads
How to keep your marketing local and strategic
Key Takeaways:
Don’t underestimate email marketing—your list is pure gold
Your Google Business Profile can directly impact your revenue
Collect contact info from every customer
Create raving fans who do your marketing for you
Focus on doing more of what works and less of what doesn’t
Resources Mentioned:
Eric Dingler’s free Marketing Scorecard: mymarketingscorecard.com
In Transit Studios: intransitstudios.com
Final Thoughts
Great marketing doesn’t have to be complicated. With Eric’s framework, small business owners can simplify their approach, create momentum, and build lasting customer relationships that fuel business growth.
