Getting to the Bottom Line

E12: How Better Copywriting Can Transform Your Business with Jon Clemence

November 13, 2024 Comments Off on E12: How Better Copywriting Can Transform Your Business with Jon Clemence

Episode Overview

In this episode of Getting to the Bottom Line, Stephanie Smith is joined by professional editor and writer Jon Clemence, founder of Cedar Press Proofreading. Together, they explore how high-quality written content directly impacts a business’s bottom line by improving customer engagement, conversion rates, and brand credibility.

Jon shares common mistakes he encounters, the importance of mobile-friendly and reader-focused content, and actionable tips for creating compelling blog posts. This insightful discussion highlights why investing in professional editing and writing can give businesses a competitive edge in attracting and retaining customers.

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Show Notes

Stephanie Smith sits down with Jon Clemence, the founder of Cedar Press Proofreading, to discuss the critical role written content plays in driving business success. Jon shares his journey from corporate burnout to building a thriving editing and writing agency, as well as common content mistakes businesses make that could cost them customers. Learn why strong introductions, reader-focused content, and clear calls to action are vital for engaging your audience and increasing conversions. Whether you’re crafting blog posts, refining web content, or considering the ROI of hiring a professional editor, this episode offers practical insights to level up your content game.

What You’ll Learn in This Episode:

  • The 59% rule: How grammar errors drive customers away.
  • Three keys to creating compelling content: strong intros, skimmable formats, and calls to action.
  • Why your content should focus on your customer, not your business.
  • The impact of high-quality editing on your brand’s credibility and bottom line.
  • How to avoid common writing pitfalls, including the infamous “complementary vs. complimentary” mistake.

Key Takeaways:

  • Focus on the Customer: Content should address your audience’s needs, not just showcase your business.
  • Make It Mobile-Friendly: Break up long paragraphs, add headers, and use white space for an easier reading experience.
  • Invest in Editing: Typos and grammar errors can cost you sales and damage your brand’s credibility.
  • Always Include a Call to Action: Guide your audience on what to do next to keep them engaged.
  • Track the ROI: Measure your metrics before and after improving your content to see its true impact.

Resources Mentioned:

Connect with Jon Clemence:

Final Thoughts:
Your content is often your first impression with potential customers—make it count. Whether it’s editing existing work or creating fresh, compelling material, investing in high-quality writing can pay off significantly. Tune in for actionable tips to create engaging content and build trust with your audience.