E20: How to Turn Existing Customers into Repeat Buyers with Andrew Laws
Episode Overview
Customer retention is one of the most powerful ways to grow your business—yet many owners focus only on new leads. In this episode, Andrew Laws of Yeso I.O. joins me to discuss how businesses can re-engage their existing customers to increase revenue, strengthen relationships, and boost referrals.
We cover real-life strategies, including email marketing, personalized engagement, and simple ways to make customers feel valued. Tune in to learn how to make your business the first choice for repeat buyers!
🎥 Watch on YouTube
🎧 Listen on Buzzsprout
Show Notes
In this episode of Getting to the Bottom Line, Stephanie Smith talks with Andrew Laws about a crucial but often overlooked business driver: customer retention. Andrew shares practical, real-world examples of how businesses can create deeper connections with their customers, turning first-time buyers into lifelong fans.
What You’ll Learn in This Episode:
- Why retaining customers is more profitable than chasing new ones
- How to create engaging marketing that customers actually enjoy
- Simple but effective ways to personalize the customer experience
- How to increase referrals by making your customers feel valued
- Why authenticity matters more than ever in today’s marketing landscape
Key Takeaways:
- Engaging with customers doesn’t have to be expensive—small, thoughtful gestures can make a big impact.
- Asking your audience what they want, rather than guessing, leads to higher engagement and brand loyalty.
- Even service-based businesses can find creative ways to reconnect with past clients.
- AI and automation may be on the rise, but human connection remains a crucial business differentiator.
Resources Mentioned:
- Andrew Laws’ website: Yeso I.O.
- The Business Amplifier Podcast (hosted by Andrew)
Don’t Miss Out!
Keeping customers engaged doesn’t have to be complicated or expensive—it’s about being intentional, authentic, and making your customers feel appreciated. Whether it’s fun email campaigns, thoughtful giveaways, or simply reaching out to reconnect, there are countless ways to build customer loyalty and drive revenue. Start prioritizing customer retention today!
