E23: Stop Chasing Revenue and Focus on This Instead
Episode Overview
In this episode of Getting to the Bottom Line, Stephanie Smith explains the critical differences between revenue, profit, and cash flow—and why cash flow is the most important number in your business. From real-world examples to practical steps you can take today, Stephanie shares how to spot financial trouble before it hits and why focusing on the right metric can make or break your business.
🎥 Watch on YouTube
🎧 Listen on Buzzsprout
Show Notes
Stephanie dives into one of the most misunderstood topics in small business finance: the difference between revenue, profit, and cash flow. She explains why cash flow—not revenue—is what ultimately determines whether your business thrives or struggles.
What You’ll Learn in This Episode:
What each metric actually means
How a profitable business can still run out of cash
Common pitfalls around expenses, receivables, and inventory
Why seasonal cash flow planning is critical
The link between cash flow and long-term business health
Key Takeaways:
Revenue is just the starting line
Profit shows what’s left after expenses—but it’s not the whole story
Cash flow determines your ability to pay bills, payroll, and yourself
High sales don’t guarantee financial stability
Tracking the right numbers leads to better business decisions
Resources Mentioned:
Free 5-Day Course: Master Your Business Cash Flow
Connect with Stephanie at newlightfs.com
Final Thoughts
Most business owners focus on making money. But staying in business requires keeping it. Understanding the difference between revenue, profit, and cash flow will help you make smarter decisions and build a more resilient business.
