Getting to the Bottom Line

E25: Boost Your Revenue with Qualified Leads with Janine Hayden

June 6, 2025 No comments yet

Episode Overview

Join host Stephanie Smith as she chats with Janine Hayden of Hayden Digital Group about leveraging quiz funnels and smart lead-qualification strategies to increase revenue, save time, and boost cash flow. Janine walks through her “Core 4” process—collecting precise lead data, optimizing email lists with tags, raising awareness of hidden offerings, and eliminating mismatches—so you can focus on high-quality prospects and maximize your conversion rates without spending extra on new traffic.

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Show Notes

Stephanie Smith welcomes lead-generation expert Janine Hayden to discuss how interactive quizzes and targeted funnels can streamline your sales process, improve conversion rates, and impact revenue drivers. Janine explains her path to building Hayden Digital Group, the value of qualifying leads early, and how small adjustments in your funnel can generate big results.

What You’ll Learn in This Episode:

  • How Janine’s “Core 4” framework identifies and nurtures high-quality leads

  • The difference between generic quizzes and strategic qualification funnels

  • Why “losing early” on unqualified leads saves time and money

  • Techniques for raising awareness of all your offerings (not just your flagship service)

  • How AI-powered chat funnels (text-based quizzes) keep prospects engaged

  • When and why to insert micro “yeses” to guide leads down your funnel

Key Takeaways:

  • Time Is Money: Every free discovery call with an unqualified lead costs you both time and revenue. Filter prospects early.

  • Educate vs. Brush Off: Even if a lead isn’t ready for your highest-ticket offer, provide them with a clear path (e.g., a free community, mini-offer, or newsletter) so you don’t lose future opportunities.

  • Optimize Your Existing List: Tag and segment your email subscribers to promote the right offers to the right people without constantly hunting for new traffic.

  • Micro Steps Matter: Sometimes a mini offer or “micro yes” (e.g., a low-cost workshop or free audit) bridges the gap between cold traffic and paid clients.

  • Interactive AI Funnels: Text-based quizzes can increase engagement by meeting prospects where they are—on their phones—and guiding them through personalized questions.

Resources Mentioned:

  • Lead Flow Fix: https://leadflowfix.com
  • Find Janine Hayden on Instagram: @StreamlineCoach

Final Thoughts
Small funnel tweaks and better lead qualification can transform how you spend your time and boost your bottom line. Before investing heavily in new lead sources, audit your existing process to make sure you’re talking to qualified prospects. As Janine demonstrates, a fresh set of eyes and a few strategic micro-offers can turn tire-kickers into raving fans—and loyal clients—for your business.

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