Episode Overview Customer retention is one of the most powerful ways to grow your business—yet many owners focus only on new leads. In this episode, Andrew Laws of Yeso I.O. joins me to discuss how businesses can re-engage their existing customers to increase revenue, strengthen relationships, and boost referrals. We cover real-life strategies, including email […]
Making money isn’t the same as keeping it. As outsourced CFOs, we often see small businesses focus on revenue. Many business owners we talk to feel like if they just had more sales, they could solve all of their issues. And while revenue is important to any business, it is consistent, positive cash flow that […]
Episode Overview In this episode of Getting to the Bottom Line, I sit down with cybersecurity expert Justin Kin, CEO of Double Check Cybersecurity, to uncover the critical risks small and medium-sized businesses face in today’s digital world. We discuss the biggest cybersecurity mistakes business owners make, why cyber insurance alone isn’t enough, and simple, […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Philippa Gamse, a digital marketing strategist with over 25 years of experience helping businesses uncover hidden insights in their web analytics. Philippa explains why not all website traffic is good traffic, how to identify high-quality leads, and how to make […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Scott Beebe, founder of Business On Purpose, to discuss how business owners can overcome chaos and reclaim their time and focus. Scott shares insights into his proven roadmap, emphasizing purpose, people, processes, and profit. Learn how to create a vision for […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Nancy Zare, also known as “The Sales Whisperer,” to discuss how understanding personality styles can revolutionize your sales process. Nancy shares her AlikeAbility™ Sales System, which helps business owners build trust, connect authentically with prospects, and close more deals. Learn how […]
Episode Overview In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with Brandon Leibowitz, founder of SEO Optimizers, to explore the power of SEO for small and medium-sized businesses. Brandon shares his journey from corporate marketing to running his own digital marketing agency, along with actionable tips for optimizing your […]
Episode Overview In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with Kate Allyson, a book writing coach, editor, and author, to explore how writing a book can transform your business and personal growth. Kate shares her inspiring journey from music education to helping authors find their voices and craft […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith is joined by Kate Gilbert, a business coach and social media strategist known for her transformative 30-Day Sprint program. Together, they explore how effective social media strategies can impact a business’s bottom line by generating leads, increasing engagement, and building momentum. Kate […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith is joined by professional editor and writer Jon Clemence, founder of Cedar Press Proofreading. Together, they explore how high-quality written content directly impacts a business’s bottom line by improving customer engagement, conversion rates, and brand credibility. Jon shares common mistakes he encounters, […]
