Episode Overview Join host Stephanie Smith as she chats with Janine Hayden of Hayden Digital Group about leveraging quiz funnels and smart lead-qualification strategies to increase revenue, save time, and boost cash flow. Janine walks through her “Core 4” process—collecting precise lead data, optimizing email lists with tags, raising awareness of hidden offerings, and eliminating […]
Two weeks ago, I got laid off from my 9–5. No warning. No slow ramp down. One day I was leading meetings, the next, I was staring at an “Organizational Update” (group) meeting invite with my name on it. Now, was I already building something outside of that job? Yes. Was I feeling the itch […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith explains why cash—not profit—is the key to business survival. She breaks down how money actually flows through your business, the six drivers of cash flow, and why your financial statements might be hiding the full picture. If you’ve ever looked at your […]
A few days ago, I was in the kitchen when my youngest dumped an entire bag of marbles on the floor. Chaos. They scattered in every direction—some zipped into the living room, a few stopped near the dishwasher, and at least three disappeared under the fridge forever. I just stood there watching, and all I […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith explains the critical differences between revenue, profit, and cash flow—and why cash flow is the most important number in your business. From real-world examples to practical steps you can take today, Stephanie shares how to spot financial trouble before it hits and […]
Sometimes life gets chaotic Right now, my kids are little and sometimes our mornings are pure chaos. Socks missing, cereal spilled, someone always crying (sometimes it was me). The problem isn’t that we are short on effort—sometimes we are just missing systems. The days that we put a simple routine in place—lunches packed the night […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith talks with marketing expert Eric Dingler about his Marketing Momentum Framework—a simple, effective four-step process to help small business owners attract, convert, and retain customers. From capturing awareness to creating raving fans, Eric reveals how businesses can use practical, affordable strategies to […]
Let’s be honest—most business owners don’t start their day excited to dive into their expenses. But here’s the thing: those “boring” line items might be quietly eating away at your cash flow. And if you’re like many of the business owners I work with, you’re not being reckless—you’re just busy. You’re growing. You’re focused on […]
Episode Overview In this episode, Money Mindset Expert Pericles Rellas explains how our subconscious beliefs about money can block our ability to grow and keep wealth. He shares his four-step process for resetting your financial thermostat so you can break income ceilings, reduce money-related stress, and create a healthier relationship with both money and yourself. […]
82% of small businesses fail due to cash flow problems—not a lack of revenue. I see this a lot in my work as an outsourced CFO. Business owners often focus on sales, but they overlook a critical question: Are you actually collecting the money you’ve earned? Unpaid invoices aren’t just an inconvenience—they quietly strangle businesses. […]
