Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith talks with marketing expert Eric Dingler about his Marketing Momentum Framework—a simple, effective four-step process to help small business owners attract, convert, and retain customers. From capturing awareness to creating raving fans, Eric reveals how businesses can use practical, affordable strategies to […]
Let’s be honest—most business owners don’t start their day excited to dive into their expenses. But here’s the thing: those “boring” line items might be quietly eating away at your cash flow. And if you’re like many of the business owners I work with, you’re not being reckless—you’re just busy. You’re growing. You’re focused on […]
Episode Overview In this episode, Money Mindset Expert Pericles Rellas explains how our subconscious beliefs about money can block our ability to grow and keep wealth. He shares his four-step process for resetting your financial thermostat so you can break income ceilings, reduce money-related stress, and create a healthier relationship with both money and yourself. […]
82% of small businesses fail due to cash flow problems—not a lack of revenue. I see this a lot in my work as an outsourced CFO. Business owners often focus on sales, but they overlook a critical question: Are you actually collecting the money you’ve earned? Unpaid invoices aren’t just an inconvenience—they quietly strangle businesses. […]
Episode Overview Customer retention is one of the most powerful ways to grow your business—yet many owners focus only on new leads. In this episode, Andrew Laws of Yeso I.O. joins me to discuss how businesses can re-engage their existing customers to increase revenue, strengthen relationships, and boost referrals. We cover real-life strategies, including email […]
Making money isn’t the same as keeping it. As outsourced CFOs, we often see small businesses focus on revenue. Many business owners we talk to feel like if they just had more sales, they could solve all of their issues. And while revenue is important to any business, it is consistent, positive cash flow that […]
Episode Overview In this episode of Getting to the Bottom Line, I sit down with cybersecurity expert Justin Kin, CEO of Double Check Cybersecurity, to uncover the critical risks small and medium-sized businesses face in today’s digital world. We discuss the biggest cybersecurity mistakes business owners make, why cyber insurance alone isn’t enough, and simple, […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Philippa Gamse, a digital marketing strategist with over 25 years of experience helping businesses uncover hidden insights in their web analytics. Philippa explains why not all website traffic is good traffic, how to identify high-quality leads, and how to make […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Scott Beebe, founder of Business On Purpose, to discuss how business owners can overcome chaos and reclaim their time and focus. Scott shares insights into his proven roadmap, emphasizing purpose, people, processes, and profit. Learn how to create a vision for […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Nancy Zare, also known as “The Sales Whisperer,” to discuss how understanding personality styles can revolutionize your sales process. Nancy shares her AlikeAbility™ Sales System, which helps business owners build trust, connect authentically with prospects, and close more deals. Learn how […]
