A few days ago, I was in the kitchen when my youngest dumped an entire bag of marbles on the floor. Chaos. They scattered in every direction—some zipped into the living room, a few stopped near the dishwasher, and at least three disappeared under the fridge forever. I just stood there watching, and all I […]
Stop Chasing Revenue and Focus on This Instead
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith explains the critical differences between revenue, profit, and cash flow—and why cash flow is the most important number in your business. From real-world examples to practical steps you can take today, Stephanie shares how to spot financial trouble before it hits and […]
Want Predictable Profit? Start with Smarter Systems
Sometimes life gets chaotic Right now, my kids are little and sometimes our mornings are pure chaos. Socks missing, cereal spilled, someone always crying (sometimes it was me). The problem isn’t that we are short on effort—sometimes we are just missing systems. The days that we put a simple routine in place—lunches packed the night […]
How to Turn Customers into Raving Fans with Eric Dingler
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith talks with marketing expert Eric Dingler about his Marketing Momentum Framework—a simple, effective four-step process to help small business owners attract, convert, and retain customers. From capturing awareness to creating raving fans, Eric reveals how businesses can use practical, affordable strategies to […]
Are You Wasting Money? How to Cut Costs Without Hurting Growth
Let’s be honest—most business owners don’t start their day excited to dive into their expenses. But here’s the thing: those “boring” line items might be quietly eating away at your cash flow. And if you’re like many of the business owners I work with, you’re not being reckless—you’re just busy. You’re growing. You’re focused on […]
Why Your Money Mindset is Blocking Your Cash Flow with Pericles Rellas
Episode Overview In this episode, Money Mindset Expert Pericles Rellas explains how our subconscious beliefs about money can block our ability to grow and keep wealth. He shares his four-step process for resetting your financial thermostat so you can break income ceilings, reduce money-related stress, and create a healthier relationship with both money and yourself. […]
The Hidden Cost of Late Payments: How Unpaid Invoices Kill Small Businesses
82% of small businesses fail due to cash flow problems—not a lack of revenue. I see this a lot in my work as an outsourced CFO. Business owners often focus on sales, but they overlook a critical question: Are you actually collecting the money you’ve earned? Unpaid invoices aren’t just an inconvenience—they quietly strangle businesses. […]
How to Turn Existing Customers into Repeat Buyers with Andrew Laws
Episode Overview Customer retention is one of the most powerful ways to grow your business—yet many owners focus only on new leads. In this episode, Andrew Laws of Yeso I.O. joins me to discuss how businesses can re-engage their existing customers to increase revenue, strengthen relationships, and boost referrals. We cover real-life strategies, including email […]
The 5 Biggest Cash Flow Mistakes Businesses Make (And How to Fix Them)
Making money isn’t the same as keeping it. As outsourced CFOs, we often see small businesses focus on revenue. Many business owners we talk to feel like if they just had more sales, they could solve all of their issues. And while revenue is important to any business, it is consistent, positive cash flow that […]
Avoiding Costly Cyber Mistakes in Your Business with Justin Kane
Episode Overview In this episode of Getting to the Bottom Line, I sit down with cybersecurity expert Justin Kin, CEO of Double Check Cybersecurity, to uncover the critical risks small and medium-sized businesses face in today’s digital world. We discuss the biggest cybersecurity mistakes business owners make, why cyber insurance alone isn’t enough, and simple, […]