Episode Overview Join host Stephanie Smith as she chats with Janine Hayden of Hayden Digital Group about leveraging quiz funnels and smart lead-qualification strategies to increase revenue, save time, and boost cash flow. Janine walks through her “Core 4” process—collecting precise lead data, optimizing email lists with tags, raising awareness of hidden offerings, and eliminating […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith explains why cash—not profit—is the key to business survival. She breaks down how money actually flows through your business, the six drivers of cash flow, and why your financial statements might be hiding the full picture. If you’ve ever looked at your […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith explains the critical differences between revenue, profit, and cash flow—and why cash flow is the most important number in your business. From real-world examples to practical steps you can take today, Stephanie shares how to spot financial trouble before it hits and […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith talks with marketing expert Eric Dingler about his Marketing Momentum Framework—a simple, effective four-step process to help small business owners attract, convert, and retain customers. From capturing awareness to creating raving fans, Eric reveals how businesses can use practical, affordable strategies to […]
Episode Overview In this episode, Money Mindset Expert Pericles Rellas explains how our subconscious beliefs about money can block our ability to grow and keep wealth. He shares his four-step process for resetting your financial thermostat so you can break income ceilings, reduce money-related stress, and create a healthier relationship with both money and yourself. […]
Episode Overview Customer retention is one of the most powerful ways to grow your business—yet many owners focus only on new leads. In this episode, Andrew Laws of Yeso I.O. joins me to discuss how businesses can re-engage their existing customers to increase revenue, strengthen relationships, and boost referrals. We cover real-life strategies, including email […]
Episode Overview In this episode of Getting to the Bottom Line, I sit down with cybersecurity expert Justin Kin, CEO of Double Check Cybersecurity, to uncover the critical risks small and medium-sized businesses face in today’s digital world. We discuss the biggest cybersecurity mistakes business owners make, why cyber insurance alone isn’t enough, and simple, […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Philippa Gamse, a digital marketing strategist with over 25 years of experience helping businesses uncover hidden insights in their web analytics. Philippa explains why not all website traffic is good traffic, how to identify high-quality leads, and how to make […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Scott Beebe, founder of Business On Purpose, to discuss how business owners can overcome chaos and reclaim their time and focus. Scott shares insights into his proven roadmap, emphasizing purpose, people, processes, and profit. Learn how to create a vision for […]
Episode Overview In this episode of Getting to the Bottom Line, Stephanie Smith welcomes Nancy Zare, also known as “The Sales Whisperer,” to discuss how understanding personality styles can revolutionize your sales process. Nancy shares her AlikeAbility™ Sales System, which helps business owners build trust, connect authentically with prospects, and close more deals. Learn how […]
